WHY JOIN?

            Joining the Northwood University Collegiate chapter of the American Marketing Association (AMA) offers you a unique opportunity to enhance your academic and professional experience. As a member of the AMA, you’ll gain access to an extensive network of like-minded peers, industry professionals, and marketing leaders. This community provides invaluable connections that can help you develop your career, whether through networking events, internships, or mentorship opportunities.

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           Membership in the AMA also equips you with practical skills that complement what you learn in the classroom. Northwood University AMA hosts workshops, guest lectures, and real-world marketing challenges, allowing you to apply marketing theories and strategies to actual business problems. These hands-on experiences not only build your marketing knowledge but also strengthen critical skills like leadership, teamwork, and problem-solving—all of which are vital to succeeding in today’s competitive business environment.

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           Beyond networking and skill development, joining the AMA helps you stay ahead of industry trends. You’ll have access to cutting-edge resources, including marketing publications, research reports, and webinars on the latest innovations in digital marketing, branding, consumer behavior, and more. This knowledge gives you a competitive edge and prepares you to lead and innovate in the dynamic field of marketing. By becoming a member of the AMA, you’re investing in your future, positioning yourself to thrive in the fast-paced business world